Privacy Policy
1) **INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER**
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is any data by which you can be personally identified.
1.2 The responsible party for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Novacon. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
2) **DATA COLLECTION WHEN VISITING OUR WEBSITE**
When using our website purely for informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Used browser
- Used operating system
- Used IP address (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
3) **COOKIES**
To make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognize your browser the next time you visit (persistent cookies). When cookies are set, they collect and process specific user information such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
In part, cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies implemented by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
We may work with advertising partners to help us make our website more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the respective collected information within the following paragraphs.
Please note that you can set your browser to inform you about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
- Internet Explorer: [https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies](https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies)
- Firefox: [https://support.mozilla.org/en-us/kb/enable-and-disable-cookies-website-preferences](https://support.mozilla.org/en-us/kb/enable-and-disable-cookies-website-preferences)
- Chrome: [https://support.google.com/chrome/answer/95647?hl=en&hlrm=en](https://support.google.com/chrome/answer/95647?hl=en&hlrm=en)
- Safari: [https://support.apple.com/kb/ph21411?locale=en_US](https://support.apple.com/kb/ph21411?locale=en_US)
- Opera: [https://help.opera.com/en/latest/web-preferences/#cookies](https://help.opera.com/en/latest/web-preferences/#cookies)
Please note that if you do not accept cookies, the functionality of our website may be limited.
4) **CONTACTING US**
When contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form is visible on the respective contact form. This data is stored and used solely for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims to conclude a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after the final processing of your request, this is the case if it can be inferred from the circumstances that the relevant facts have been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
5) **DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING**
According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide us with this data to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. We store and use the data you provide for contract processing. After the contract has been fully processed or your customer account has been deleted, your data will be blocked considering tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by our site, about which we inform you accordingly below.
6) **USE OF YOUR DATA FOR DIRECT ADVERTISING**
6.1 **Registration for our email newsletter**
If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For the dispatch of the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed that you consent to the sending of newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used exclusively for the purpose of addressing you in an advertising manner by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
6.2 **Newsletter dispatch to existing customers**
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this, we do not need to obtain separate consent from you. The data processing takes place in this respect solely based on our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, no mail will be sent from our side. You are entitled to object to the use of your email address for the above-mentioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. For this, you only incur transmission costs according to the base rates. After receiving your objection, the use of your email address for advertising purposes will be immediately ceased.
7) **DATA PROCESSING FOR ORDER PROCESSING**
7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, as far as this is necessary for the delivery of the goods. Your payment data will be passed on to the commissioned credit institution as part of the payment processing, as far as this is necessary for the payment processing. If payment service providers are used, we explicitly inform you about this below. The legal basis for the transfer of the data is Art. 6 para. 1 lit. b GDPR
.
7.2 **Use of payment service providers (payment services)**
- **Paypal**
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for the payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your solvency. The result of the credit check regarding the statistical probability of non-payment is used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit information may contain probability values (so-called score values). As far as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: [https://www.paypal.com/webapps/mpp/ua/privacy-full](https://www.paypal.com/webapps/mpp/ua/privacy-full). You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- **SOFORT**
If you select the "SOFORT" payment method, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on your information provided during the order process together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. The SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this. At the following Internet address, you will receive further information about the data protection provisions of SOFORT: [https://www.klarna.com/sofort/datenschutz](https://www.klarna.com/sofort/datenschutz)
8) **CONTACTING US FOR REVIEW REMINDERS**
**Own review reminders (no dispatch via a customer review system)**
We use your email address to remind you once to submit a review of your order for the review system we use, provided you have given us your explicit consent to do so during or after your order in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by sending a message to the responsible party for data processing.
9) **USE OF SOCIAL MEDIA: SOCIAL PLUGINS**
9.1 **Facebook plugins with Shariff solution**
Special additional customs clearance costs and/or import duties are not included in the price and are borne by the customer.
Our website uses so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link into the page. This type of integration ensures that when you access a page of our website that contains such buttons, no connection is established with the servers of Facebook. When you click on the button, a new browser window opens and calls up the Facebook page where you can interact with the plugins there (if necessary, after entering your login data).
Facebook Inc. based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights and settings options for protecting your privacy, please refer to the privacy notices of Facebook: [https://www.facebook.com/policy.php](https://www.facebook.com/policy.php)
9.2 **Google+ plugins as a Shariff solution**
Our website uses so-called social plugins ("plugins") from the social network Google+, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link into the page. This type of integration ensures that when you access a page of our website that contains such buttons, no connection is established with the servers of Google+. When you click on the button, a new browser window opens and calls up the Google+ page where you can interact with the plugins there (if necessary, after entering your login data).
Google LLC based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights and settings options for protecting your privacy, please refer to the privacy notices of Google: [https://www.google.com/intl/en/policies/privacy/](https://www.google.com/intl/en/policies/privacy/)
9.3 **Instagram plugin as a Shariff solution**
Our website uses so-called social plugins ("plugins") from the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link into the page. This type of integration ensures that when you access a page of our website that contains such buttons, no connection is established with the servers of Instagram. When you click on the button, a new browser window opens and calls up the Instagram page where you can interact with the plugins there (if necessary, after entering your login data).
Instagram LLC. based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For the purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights and settings options for protecting your privacy, please refer to the privacy notices of Instagram: [https://help.instagram.com/155833707900388/](https://help.instagram.com/155833707900388/)
10) **ONLINE MARKETING**
10.1 **DoubleClick by Google**
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to track which ads are shown in which browser and can prevent them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.
In addition, DoubleClick can use cookie IDs to record conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.
If you do not wish to participate in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, [https://www.google.com/settings/ads](https://www.google.com/settings/ads), this setting will be deleted when you delete your cookies. Alternatively, you can contact the Digital Advertising Alliance at the Internet address www.aboutads.info to learn about the setting of cookies and make the appropriate settings. Finally, you can set your browser to inform you about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.
Google LLC based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For further information on the privacy policies of DoubleClick by Google, please refer to [https://www.google.com/policies/privacy/](https://www.google.com/policies/privacy/).
10.2 **Use of Google AdWords Conversion Tracking**
This website uses the online advertising program
"Google AdWords" and, within the framework of Google AdWords, the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the offer of Google AdWords to draw attention to our attractive offers with the help of advertising media (so-called Google AdWords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. These cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in the tracking, you can opt-out of this use by easily deactivating the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 para. 1 lit. f GDPR.
Google LLC based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For further information on Google's privacy policies, please refer to [https://www.google.com/policies/privacy/](https://www.google.com/policies/privacy/).
You can permanently deactivate cookies for advertising preferences by setting your browser software accordingly or by downloading and installing the browser plugin available at the following link: [https://www.google.com/settings/ads/plugin?hl=en](https://www.google.com/settings/ads/plugin?hl=en).
Please note that certain functions of this website may not be available or may be limited if you have deactivated the use of cookies.
11) **WEB ANALYSIS SERVICES**
**Google (Universal) Analytics**
- **Google Universal Analytics**
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) will generally be transmitted to and stored by Google on servers in the United States.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()," which ensures an anonymization of the IP address by shortening and excludes a direct personal reference. By using this extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by selecting the appropriate settings on your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: [https://tools.google.com/dlpage/gaoptout?hl=en](https://tools.google.com/dlpage/gaoptout?hl=en).
As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will need to click this link again): [Deactivate Google Analytics](javascript:gaOptout()).
Google LLC based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. When you first access a page, you will be assigned a unique, permanent, and anonymized ID that is set across devices. This allows interaction data from different devices and sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit such data to Google.
You can object to the collection and storage of data via the user ID at any time with effect for the future. To do this, you must disable Google Analytics on all systems you use, such as another browser or your mobile device.
You can perform the deactivation using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, as an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will need to click this link again): [Deactivate Google Analytics](javascript:gaOptout()).
For further information on Universal Analytics, please refer to: [https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376](https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376)
12) **RETARGETING/REMARKETING/REFERRAL ADVERTISING**
**Facebook Custom Audience via the pixel method**
This website uses the "Facebook pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, user behavior can be tracked after they have seen or clicked on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.
The data collected is anonymous to us, so it does not provide us with any conclusions about the identity of users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and enabling Facebook to use the data for its advertising purposes according to the Facebook Data Use Policy (https://www.facebook.com/about/privacy/). You may enable Facebook and its partners to display ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing operations are only carried out with explicit consent according to Art. 6 para. 1 lit. a GDPR.
Consent to the use of the Facebook pixel may only be declared by users older than 13 years of age. If you are younger, please ask your guardians for permission.
Facebook Inc. based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
To disable the use of cookies on your computer, you can set your Internet browser to no longer store cookies on your computer in the future or delete cookies already stored. However, disabling all cookies may cause some functions on our website to no longer be performed. You can also disable the use of cookies by third-party providers, such as Facebook, on the following Digital Advertising Alliance website: [https://www.aboutads.info/choices/](https://www.aboutads.info/choices/)
**Google AdWords Remarketing**
Our website uses the features of Google AdWords Remarketing, which allows us to advertise this website in Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising based on the pages you visit using a pseudonymous cookie ID. The processing is based on our legitimate interest in optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.
Any further data processing will only take place if you have agreed with Google that your internet and app browsing history will be linked to your Google account and information from your Google account will be used to personalize ads that you see on the web. If you are logged in to Google during the page visit on our website in this case, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, your personal data is temporarily linked by Google with Google Analytics data to form target groups.
You can permanently disable cookies for advertising preferences by downloading and installing the browser plugin available at the following link: [https://www.google.com/settings/ads/onweb/](https://www.google.com/settings/ads/onweb/).
Alternatively
, you can contact the Digital Advertising Alliance at the internet address www.aboutads.info to learn about the setting of cookies and make the appropriate settings. Finally, you can set your browser to inform you about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.
Google LLC based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For further information on Google's privacy policies, please refer to [https://www.google.com/policies/technologies/ads/](https://www.google.com/policies/technologies/ads/).
13) **RIGHTS OF THE DATA SUBJECT**
13.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the controller regarding the processing of your personal data, which we inform you about below:
- **Right to information according to Art. 15 GDPR:** You have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period, or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making, including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to be informed about the guarantees under Art. 46 GDPR when your data is transferred to third countries;
- **Right to rectification according to Art. 16 GDPR:** You have the right to the immediate correction of incorrect data and/or completion of your incomplete data stored by us;
- **Right to erasure according to Art. 17 GDPR:** You have the right to request the deletion of your personal data if the requirements of Art. 17 para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;
- **Right to restriction of processing according to Art. 18 GDPR:** You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data disputed by you is verified if you refuse the deletion of your data due to unauthorized data processing and instead request the restriction of the processing of your data if you need your data for the establishment, exercise, or defense of legal claims after we no longer need this data for the purpose, or if you have objected on grounds of your particular situation as long as it has not yet been determined whether our legitimate reasons prevail;
- **Right to information according to Art. 19 GDPR:** If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of data or restriction of processing unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
- **Right to data portability according to Art. 20 GDPR:** You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller, where technically feasible;
- **Right to revoke consent granted according to Art. 7 para. 3 GDPR:** You have the right to revoke any consent once given to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, provided that further processing cannot be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;
- **Right to complain according to Art. 77 GDPR:** If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.
13.2 **RIGHT TO OBJECT**
IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.
14) **DURATION OF STORAGE OF PERSONAL DATA**
The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After the expiry of the period, the corresponding data will be routinely deleted, provided that it is no longer required for the fulfillment of the contract or the initiation of a contract and/or there is no legitimate interest on our part in further storage.
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is any data by which you can be personally identified.
1.2 The responsible party for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Novacon. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
2) **DATA COLLECTION WHEN VISITING OUR WEBSITE**
When using our website purely for informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Used browser
- Used operating system
- Used IP address (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
3) **COOKIES**
To make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognize your browser the next time you visit (persistent cookies). When cookies are set, they collect and process specific user information such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
In part, cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies implemented by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
We may work with advertising partners to help us make our website more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the respective collected information within the following paragraphs.
Please note that you can set your browser to inform you about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
- Internet Explorer: [https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies](https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies)
- Firefox: [https://support.mozilla.org/en-us/kb/enable-and-disable-cookies-website-preferences](https://support.mozilla.org/en-us/kb/enable-and-disable-cookies-website-preferences)
- Chrome: [https://support.google.com/chrome/answer/95647?hl=en&hlrm=en](https://support.google.com/chrome/answer/95647?hl=en&hlrm=en)
- Safari: [https://support.apple.com/kb/ph21411?locale=en_US](https://support.apple.com/kb/ph21411?locale=en_US)
- Opera: [https://help.opera.com/en/latest/web-preferences/#cookies](https://help.opera.com/en/latest/web-preferences/#cookies)
Please note that if you do not accept cookies, the functionality of our website may be limited.
4) **CONTACTING US**
When contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form is visible on the respective contact form. This data is stored and used solely for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims to conclude a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after the final processing of your request, this is the case if it can be inferred from the circumstances that the relevant facts have been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
5) **DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING**
According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide us with this data to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. We store and use the data you provide for contract processing. After the contract has been fully processed or your customer account has been deleted, your data will be blocked considering tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by our site, about which we inform you accordingly below.
6) **USE OF YOUR DATA FOR DIRECT ADVERTISING**
6.1 **Registration for our email newsletter**
If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For the dispatch of the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed that you consent to the sending of newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used exclusively for the purpose of addressing you in an advertising manner by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
6.2 **Newsletter dispatch to existing customers**
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this, we do not need to obtain separate consent from you. The data processing takes place in this respect solely based on our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, no mail will be sent from our side. You are entitled to object to the use of your email address for the above-mentioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. For this, you only incur transmission costs according to the base rates. After receiving your objection, the use of your email address for advertising purposes will be immediately ceased.
7) **DATA PROCESSING FOR ORDER PROCESSING**
7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, as far as this is necessary for the delivery of the goods. Your payment data will be passed on to the commissioned credit institution as part of the payment processing, as far as this is necessary for the payment processing. If payment service providers are used, we explicitly inform you about this below. The legal basis for the transfer of the data is Art. 6 para. 1 lit. b GDPR
.
7.2 **Use of payment service providers (payment services)**
- **Paypal**
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for the payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your solvency. The result of the credit check regarding the statistical probability of non-payment is used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit information may contain probability values (so-called score values). As far as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: [https://www.paypal.com/webapps/mpp/ua/privacy-full](https://www.paypal.com/webapps/mpp/ua/privacy-full). You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- **SOFORT**
If you select the "SOFORT" payment method, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on your information provided during the order process together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. The SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this. At the following Internet address, you will receive further information about the data protection provisions of SOFORT: [https://www.klarna.com/sofort/datenschutz](https://www.klarna.com/sofort/datenschutz)
8) **CONTACTING US FOR REVIEW REMINDERS**
**Own review reminders (no dispatch via a customer review system)**
We use your email address to remind you once to submit a review of your order for the review system we use, provided you have given us your explicit consent to do so during or after your order in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by sending a message to the responsible party for data processing.
9) **USE OF SOCIAL MEDIA: SOCIAL PLUGINS**
9.1 **Facebook plugins with Shariff solution**
Special additional customs clearance costs and/or import duties are not included in the price and are borne by the customer.
Our website uses so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link into the page. This type of integration ensures that when you access a page of our website that contains such buttons, no connection is established with the servers of Facebook. When you click on the button, a new browser window opens and calls up the Facebook page where you can interact with the plugins there (if necessary, after entering your login data).
Facebook Inc. based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights and settings options for protecting your privacy, please refer to the privacy notices of Facebook: [https://www.facebook.com/policy.php](https://www.facebook.com/policy.php)
9.2 **Google+ plugins as a Shariff solution**
Our website uses so-called social plugins ("plugins") from the social network Google+, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link into the page. This type of integration ensures that when you access a page of our website that contains such buttons, no connection is established with the servers of Google+. When you click on the button, a new browser window opens and calls up the Google+ page where you can interact with the plugins there (if necessary, after entering your login data).
Google LLC based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights and settings options for protecting your privacy, please refer to the privacy notices of Google: [https://www.google.com/intl/en/policies/privacy/](https://www.google.com/intl/en/policies/privacy/)
9.3 **Instagram plugin as a Shariff solution**
Our website uses so-called social plugins ("plugins") from the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link into the page. This type of integration ensures that when you access a page of our website that contains such buttons, no connection is established with the servers of Instagram. When you click on the button, a new browser window opens and calls up the Instagram page where you can interact with the plugins there (if necessary, after entering your login data).
Instagram LLC. based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For the purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights and settings options for protecting your privacy, please refer to the privacy notices of Instagram: [https://help.instagram.com/155833707900388/](https://help.instagram.com/155833707900388/)
10) **ONLINE MARKETING**
10.1 **DoubleClick by Google**
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to track which ads are shown in which browser and can prevent them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.
In addition, DoubleClick can use cookie IDs to record conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.
If you do not wish to participate in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, [https://www.google.com/settings/ads](https://www.google.com/settings/ads), this setting will be deleted when you delete your cookies. Alternatively, you can contact the Digital Advertising Alliance at the Internet address www.aboutads.info to learn about the setting of cookies and make the appropriate settings. Finally, you can set your browser to inform you about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.
Google LLC based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For further information on the privacy policies of DoubleClick by Google, please refer to [https://www.google.com/policies/privacy/](https://www.google.com/policies/privacy/).
10.2 **Use of Google AdWords Conversion Tracking**
This website uses the online advertising program
"Google AdWords" and, within the framework of Google AdWords, the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the offer of Google AdWords to draw attention to our attractive offers with the help of advertising media (so-called Google AdWords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. These cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in the tracking, you can opt-out of this use by easily deactivating the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 para. 1 lit. f GDPR.
Google LLC based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For further information on Google's privacy policies, please refer to [https://www.google.com/policies/privacy/](https://www.google.com/policies/privacy/).
You can permanently deactivate cookies for advertising preferences by setting your browser software accordingly or by downloading and installing the browser plugin available at the following link: [https://www.google.com/settings/ads/plugin?hl=en](https://www.google.com/settings/ads/plugin?hl=en).
Please note that certain functions of this website may not be available or may be limited if you have deactivated the use of cookies.
11) **WEB ANALYSIS SERVICES**
**Google (Universal) Analytics**
- **Google Universal Analytics**
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) will generally be transmitted to and stored by Google on servers in the United States.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()," which ensures an anonymization of the IP address by shortening and excludes a direct personal reference. By using this extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by selecting the appropriate settings on your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: [https://tools.google.com/dlpage/gaoptout?hl=en](https://tools.google.com/dlpage/gaoptout?hl=en).
As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will need to click this link again): [Deactivate Google Analytics](javascript:gaOptout()).
Google LLC based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. When you first access a page, you will be assigned a unique, permanent, and anonymized ID that is set across devices. This allows interaction data from different devices and sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit such data to Google.
You can object to the collection and storage of data via the user ID at any time with effect for the future. To do this, you must disable Google Analytics on all systems you use, such as another browser or your mobile device.
You can perform the deactivation using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, as an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will need to click this link again): [Deactivate Google Analytics](javascript:gaOptout()).
For further information on Universal Analytics, please refer to: [https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376](https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376)
12) **RETARGETING/REMARKETING/REFERRAL ADVERTISING**
**Facebook Custom Audience via the pixel method**
This website uses the "Facebook pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, user behavior can be tracked after they have seen or clicked on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.
The data collected is anonymous to us, so it does not provide us with any conclusions about the identity of users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and enabling Facebook to use the data for its advertising purposes according to the Facebook Data Use Policy (https://www.facebook.com/about/privacy/). You may enable Facebook and its partners to display ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing operations are only carried out with explicit consent according to Art. 6 para. 1 lit. a GDPR.
Consent to the use of the Facebook pixel may only be declared by users older than 13 years of age. If you are younger, please ask your guardians for permission.
Facebook Inc. based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
To disable the use of cookies on your computer, you can set your Internet browser to no longer store cookies on your computer in the future or delete cookies already stored. However, disabling all cookies may cause some functions on our website to no longer be performed. You can also disable the use of cookies by third-party providers, such as Facebook, on the following Digital Advertising Alliance website: [https://www.aboutads.info/choices/](https://www.aboutads.info/choices/)
**Google AdWords Remarketing**
Our website uses the features of Google AdWords Remarketing, which allows us to advertise this website in Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising based on the pages you visit using a pseudonymous cookie ID. The processing is based on our legitimate interest in optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.
Any further data processing will only take place if you have agreed with Google that your internet and app browsing history will be linked to your Google account and information from your Google account will be used to personalize ads that you see on the web. If you are logged in to Google during the page visit on our website in this case, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, your personal data is temporarily linked by Google with Google Analytics data to form target groups.
You can permanently disable cookies for advertising preferences by downloading and installing the browser plugin available at the following link: [https://www.google.com/settings/ads/onweb/](https://www.google.com/settings/ads/onweb/).
Alternatively
, you can contact the Digital Advertising Alliance at the internet address www.aboutads.info to learn about the setting of cookies and make the appropriate settings. Finally, you can set your browser to inform you about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.
Google LLC based in the USA is certified for the us-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For further information on Google's privacy policies, please refer to [https://www.google.com/policies/technologies/ads/](https://www.google.com/policies/technologies/ads/).
13) **RIGHTS OF THE DATA SUBJECT**
13.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the controller regarding the processing of your personal data, which we inform you about below:
- **Right to information according to Art. 15 GDPR:** You have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period, or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making, including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to be informed about the guarantees under Art. 46 GDPR when your data is transferred to third countries;
- **Right to rectification according to Art. 16 GDPR:** You have the right to the immediate correction of incorrect data and/or completion of your incomplete data stored by us;
- **Right to erasure according to Art. 17 GDPR:** You have the right to request the deletion of your personal data if the requirements of Art. 17 para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;
- **Right to restriction of processing according to Art. 18 GDPR:** You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data disputed by you is verified if you refuse the deletion of your data due to unauthorized data processing and instead request the restriction of the processing of your data if you need your data for the establishment, exercise, or defense of legal claims after we no longer need this data for the purpose, or if you have objected on grounds of your particular situation as long as it has not yet been determined whether our legitimate reasons prevail;
- **Right to information according to Art. 19 GDPR:** If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of data or restriction of processing unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
- **Right to data portability according to Art. 20 GDPR:** You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller, where technically feasible;
- **Right to revoke consent granted according to Art. 7 para. 3 GDPR:** You have the right to revoke any consent once given to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, provided that further processing cannot be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;
- **Right to complain according to Art. 77 GDPR:** If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.
13.2 **RIGHT TO OBJECT**
IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.
14) **DURATION OF STORAGE OF PERSONAL DATA**
The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After the expiry of the period, the corresponding data will be routinely deleted, provided that it is no longer required for the fulfillment of the contract or the initiation of a contract and/or there is no legitimate interest on our part in further storage.